LG

LG Household and Health Care’s medicinal herb-based royal court cosmetics brand “The History of Whoo” made its debut at the Cannes TFWA World Exhibition & Conference 2016, which was held from October 2 to 7 this year. At the fair, LG Household and Health Care highlighted the beauty of royalty, incorporating royal court stories, luxurious designs, and the mystique of the royal court, setting itself apart from other cosmetics brands. The company also introduced the brand history of “Whoo,” which is taking the Asian beauty market by storm, along with its flagship products.