LG

On March 19 and 20, LG Electronics invited over 450 key buyers and press members from 21 European countries to the ‘LG InnoFest 2014’ held in Venice, Italy and unveiled its new product lineup and business strategy for the region. In the event, LG Electronics introduced a new front-load washing machine that offers energy efficiency than Europe’s top energy efficiency grade. In addition, the company unveiled a new model for the bottom-freezer refrigerator with 10% higher energy efficiency and Ultra HD TV models in diverse screen sizes. Moving forward, LG Electronics plans to lead the regional market with high efficiency and innovative products that caters to European consumers’ varying lifestyles.