LG Electronics
LG Electronics Strengthens Efforts in China with Customized Products
2014.04.24LG Electronics hosted a showcase to present its 2014 product lineup in Shanghai, China on March 17th. In this event, LG unveiled the 77-inch ULTRA HD CURVED OLED TV along with diverse products specifically designed for the Chinese market, including the Guanyun II ULTRA HD TV, the G6000 Refrigerator, and the 19kg Drum Washing Machine boasting the largest capacity available in China. Guanyun II ULTRA HD TV has been designed exclusively for China with its gold-colored exterior favored by Chinese consumers. The G6000 Refrigerator, in particular, comes with built-in airtight containers for the freezer section out of special considerations for Chinese consumers who prefer to store foods separately. LG Electronics plans to continue to work towards market leadership in China by strengthening its marketing efforts that caters to local consumers with premium products featuring advanced technologies and innovative designs.