LG

■ LG Channels has surpassed 5,000 channels globally and now reaches 37 countries, with its recent launch in Poland further accelerating its FAST expansion.
 
■ Global viewer engagement surged in 2025, with MAU up 30 percent year-over-year and total annual viewing time increasing 45 percent vs. the prior year, highlighting rising demand for FAST services.
 
■ Localized content strategy and award-winning platform innovation strengthen LG Electronics’ webOS ecosystem as FAST adoption accelerates worldwide.
 
 
SEOUL, July 14, 2026 ― LG Electronics (LG) is strengthening its position as a global media and entertainment platform player by expanding its proprietary FAST (free ad-supported streaming TV) service, LG Channels, to more than 5,000 channels worldwide.
 
The milestone follows the recent launch of LG Channels in Poland, marking continued expansion across Europe and reinforcing LG’s commitment to delivering localized, free streaming content at global scale.
 
Currently available in 37 countries, LG Channels has evolved into a scaled content distribution service offering regionally curated live TV, movies, sports and lifestyle content across North America, Europe, Latin America, the Middle East and Asia.
 
Scaling Global FAST With Localized Content
Since its launch in 2015, LG Channels has focused on delivering content tailored to the preferences of each market.
 
Strengthening Exclusive FAST Content in North America
In North America, LG Channels introduced ALL CHEWED UP, an exclusive FAST channel produced by Simple Alien, anchored by the flagship series Chewed Up, featuring hosts of ABC’s Emmy Award-winning series The Chew. The channel also includes two new series Simply Symons and Why’d They Wear That?, and with more than 110 episodes available on LG Channels, ALL CHEWED UP reinforces the platform’s focus on recognizable IP reimagined for streaming audiences.
 
It also launched LG Channels World Pup, a tournament-style puppy soccer competition produced by Bright Spot Content (All3Media America), featuring adoptable rescue dogs from multiple shelters. Blending heartwarming storytelling with sports entertainment elements, the program demonstrates LG Channels’ strength in delivering culturally resonant exclusive content through its FAST service.
 
Expanding Across Europe With Launch in Poland
LG Channels continues to strengthen its presence across Europe, where the service is now available in 17 countries, most recently launching in Poland. As part of its regional growth strategy, LG Channels combines globally recognized content from leading European partners ― Sky, Banijay and BBC Studios ― with localized programming tailored to diverse European audiences. From local news and lifestyle channels to sports, local-language series, documentaries and reality TV, the platform delivers a curated mix designed to reflect cultural preferences in each market.
 
In Poland, LG Channels offers a wide range of content spanning global news, sports, music and entertainment. In partnership with NEW ID, the service is also introducing dedicated K-content channels such as @K-MUSIC and NEW KFOOD. LG Channels plans to further expand local channels and multilingual support, including Polish.
 
Expanding FAST Leadership in Latin America
LG Channels continues to expand its FAST footprint across Latin America, where it is now available in six countries: Brazil, Mexico, Colombia, Chile, Peru and Argentina. By delivering premium, customized content that reflects local cultural preferences―particularly the region’s deep passion for sports―LG is strengthening its position as a regionally tailored FAST platform.
 
In Brazil, this strategy is exemplified by the recent launch of CazeTV, one of the country’s most popular sports channels. Targeting strong national interest in global football events, CazeTV is a joint venture between mega influencer Casimiro Miguel and sports media company LiveMode, and is known for blending live sports coverage with entertainment-driven commentary.
 
With the addition of CazeTV, approximately 10 percent of all channels on LG Channels in Brazil are now dedicated to sports, supporting LG’s broader ambition to position its smart TVs as Brazil’s “national sports hub.”
 
Localized Strategies Drive Growth in Asia
In Asia, LG Channels continues to enhance its competitiveness through localized strategies. In India, the service now offers more than 150 channels and is further strengthening its local content competitiveness under its 2026 “Local First” strategy. Through partnerships with leading Bollywood content providers, LG Channels plans to deliver a diverse range of content for Hindi movie fans and further expand its position as a free entertainment platform spanning multiple Indian languages and genres.
 
In Taiwan, following its launch late last year, LG Channels has built momentum by featuring key news and terrestrial channels, popular local dramas such as The Making of an Ordinary Woman, as well as trending digital content such as Muyao 4 Super Playing and HahaTai. It has also introduced curated themed channels such as Short Drama Marathon, delivering a differentiated viewing experience.
 
Engagement Momentum Accelerates
LG Channels is not only expanding geographically but also deepening viewer engagement. The average monthly active users globally grew 30 percent year-over-year last year, while total viewing time increased by more than 45 percent during the same period.
 
These gains reflect rising consumer demand for free, ad-supported streaming and the growing role of FAST services within the connected TV ecosystem.
 
Award-Winning Platform Innovation
Alongside content expansion, LG continues to enhance user experience through continuous software optimization, improving overall app performance and usability.
 
LG is also advancing its proprietary AI algorithms to provide more sophisticated personalized services. By strengthening AI-powered content recommendations that reflect users’ preferences and enhancing the user interface (UX) for greater intuitiveness, LG enables customers to discover desired content more quickly and easily. LG plans to continue improving performance and expanding AI-driven recommendations to further elevate the overall user experience and customer satisfaction.
 
In recognition of its technological excellence and user-centric design, LG Channels received the “New Technology Award” at the 2026 Global OTT Awards held in Busan.
 
The award honors platforms delivering innovative services powered by advanced ICT technologies.
 
Strengthening the Global webOS Ecosystem Amid FAST Acceleration
As audiences worldwide increasingly turn to free ad-supported streaming TV (FAST) for curated, lean-back viewing experiences, LG is accelerating the evolution of webOS into a global content and services hub ― expanding LG Channels’ footprint, deepening partnerships with global and local content providers.
 
“We will continue strengthening content competitiveness and expanding our global ecosystem so that audiences across regions can enjoy locally relevant content on LG Channels in more countries worldwide,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company.