LG

Part of #CareForWhatYouWear Campaign, New Initiative Helping Consumers Achieve Wardrobe Sustainability
 
 
SEOUL, Nov. 3, 2020 — LG Electronics (LG) is joining hands with NET-A-PORTER, a leading online luxury fashion retailer, to offer a limited-edition line of gorgeous, environmentally responsible clothing made from high-quality, natural materials developed to last for years. Presented by LG and available exclusively at NET-A-PORTER, the capsule collections will be part of the NET SUSTAIN platform designed to help consumers live more sustainably and reduce the global problem of fashion waste, which the World Economic Forum estimates costing countries USD 400 billion a year. 1
 
The initiative is part of LG’s #CareForWhatYouWear campaign, the home appliance and consumer electronics company’s ongoing commitment to reducing its global carbon footprint in order to ensure a better tomorrow. LG’s multinational campaign invites consumers to help combat clothing waste by reducing fabric damage through proper washing2 and highlights the environmental benefits of buying durable, eco-friendly clothes, repurposing garments and passing on unwanted item to those who will wear and appreciate them. To this end, LG and NET-A-PORTER teamed up with three brands committed to fashion sustainability: Mara Hoffman, Le Kasha and Bondi Born, to create fashion using 100 percent long-lasting machine washable materials for easy management without dry cleaning.
 
Last year, LG announced its aggressive Zero Carbon initiative, committing to achieving net-zero carbon emissions from its global operations by 2030. And as the world’s largest name when it comes to clothing care solutions, LG knows a thing or two about laundry efficiency and fabric care. With LG’s advanced clothing care trio – washing machine with AI DD™, DUAL Inverter Heat Pump dryer and Styler – customers can extend the lifespan of their favorite clothes while minimizing the impact on the planet through more efficient use of electricity. 3
 
“As a world leader in wardrobe care solutions we feel we have a responsibility when it comes to environmental sustainability and partnering with NET-A-PORTER raises our credibility exponentially,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “Through innovative products and initiatives LG is demonstrating its deep commitment to making the world a better place and ensuring that life’s good now and long into the future.”
 
 

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1  https://www.weforum.org/agenda/2019/01/by-the-numbers-the-economic-social-and-environmental-impacts-of-fast-fashion 

2  Fabric damage reduced by 18 percent with AI DD™ when tested by Intertek on Cotton Cycle with load comprising 2kg of underwear in conventional LG washer model FC1450S2W and LG AI DD washer model F4V9RWP2W. Results may differ depending on load composition and environmental factors.

3  Washer tested by Intertek based on IEC 60456 Edition 5.0 on TurboWash39 cycle with 5kg of IEC load compared to conventional Cotton Cycle (F4V9RWP2W vs. FC1450S2W). Results may differ depending on load composition and environmental factors. Dryer tested in energy efficiency classes from A+++ to D according to IEC standards, Cotton Cycle and Energy Mode. LG DUAL Inverter Heat Pump dryer models offer A+++ energy efficiency. Results may differ depending on product models within the region. Styler removed 92 percent of Perchloroethylene generated during dry cleaning when tested by Intertek in Sanitary–Normal mode.